Home: Authors: Ashraf Chaudhry
Author and Sales Trainer

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Status: Member since April 8, 2009
Location: Pakistan
Articles: 12 Active Articles, resulting in 11835 views
Feedback: 3 comments on these 12 articles

TRCB - Member Profile - Ashraf Chaudhry

Ashraf Chaudhry is a successful corporate executive turned sales trainer and author. An MBA from the most prestigious business school of Pakistan, Institute of Business Administration (IBA) he has worked for top-notch business organizations like Caltex Oil Pakistan Ltd, Tapal Tea (Private) Ltd, Hashoo Group Hotels (owners and operators of Pearl-Continental and Marriott Hotel chains in Pakistan) and Worldcall Group. He has rich experience of Sales, Distribution and Marketing spanning over a period of more than a decade. In the capacity of General Manager Sales & Distribution, he successfully spearheaded sales operations of Worldcall Telecom Ltd (WLL).

He is Pakistan's 1st and one of the few trainers in the world to give money back guarantee on training workshops. He frequently conducts sales training workshops for blue-chip organizations. It is his passionate dream to transform Sales Management to Sales Movement.

Ashraf Chaudhry is an author of The Craft of Selling "Yourself". Here is my free Chapter 1 of my book to you: Free eBook: The Craft of Selling "Yourself"
Let us become friend, please follow me Twitter.

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Unique Selling Propositions (USPs)
Posted: Friday, May 1, 2009 by Ashraf Chaudhry
Rosser Reeves was an American advertising executive and early pioneer of television advertising. He was committed to making ads that were simple, direct, and often annoying.
Business / Sales Management
Product versus brand
Posted: Friday, May 1, 2009 by Ashraf Chaudhry
Summary of examples how to differentiate between product versus brand.
Business / Branding
Lessons from movie Troy
Posted: Friday, May 1, 2009 by Ashraf Chaudhry
I can never erase from the canvass of my mind’s eye a doleful chunk from one of the most influencing movies Troy.
Arts and Entertainment / Movies TV
What’s brand and Positioning?
Posted: Friday, May 1, 2009 by Ashraf Chaudhry
A Brand is a promise……. a promise of fulfilling the dream; a promise of making you exclusive; a promise of ensuring your prestige; a promise that you’ll not be taken lightly; it’s an answer to your unheard hushed up prayers; it’s a solution to your problems.
Business / Branding
Functional versus symbolic benefits of Product
Posted: Friday, May 1, 2009 by Ashraf Chaudhry
So you’re the most precious, priceless and invaluable product. Like any product, you’ve functional, perceived and symbolic benefits.
Internet and Businesses Online / Product Launching
Highly effective people are inter-dependent
Posted: Thursday, April 30, 2009 by Ashraf Chaudhry
The 7 Habits of Highly Effective People by Stephen Covey is an epoch-making book. It’s international best-seller. It has impacted lives of millions of people around the world.
Self Improvement / Leadership
Product Launch hitting the bull’s eye
Posted: Thursday, April 30, 2009 by Ashraf Chaudhry
In pre-launch phase, we’ll start with the concept of creating and building mastermind group.
Internet and Businesses Online / Product Launching
How to undertake SWOT analysis?
Posted: Thursday, April 30, 2009 by Ashraf Chaudhry
SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is a useful model MBA students use to analyze the strategic positions of companies, brands or business units.
Business / Careers Employment
Navigating the turbulence and The idea of personal branding
Posted: Thursday, April 30, 2009 by Ashraf Chaudhry
Today’s job market is very uncertain and unsteady. Times are really challenging. You’ll face turbulence down the course. It’s buyers’ market. Buyers or employers have balance of the market tilted in their favor.
Employment / Careers
A ‘Loser’ Catches the Train
Posted: Tuesday, April 21, 2009 by Ashraf Chaudhry
After experiencing a major setback in his professional life, he found himself on the crossroads. During the last two years, he’d depleted all his savings. He borrowed Rs*. 7000 from his childhood crony; took a public bus from his far-flung village of rural Punjab—one of the four provinces of Pakistan; set off to the cosmopolitan city, Karachi, to start his career afresh.
Employment / Careers
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