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One-way link means there is a link from another site or blog linking to your site. When someone clicks on the link he will be directed to your site or blog. There is no need for you to create a link from your site to the other site.

A backlink or inward link is a link from another website or blog linking to your blog or site. When someone clicks on that link he will be directed to your site.

Backlinks are simply defined as incoming links to a website or web page. If you’re familiar with SEO, you know that the number of backlinks is an indication of the popularity or importance of that page; and the importance of that page will define its Page Rank (PR) in the SERPs (Search Engine Results Pages).

Link Building is the key to success on the Internet. Without good, quality, inbound links your website will be perceived as non-existent by the search engines. But with a solid link building campaign, you will let the search engines know your website exists and begin to receive higher rankings, guaranteed.