The World From The Lorenzo Wheels Perspective
You watch as he sticks his head out of the window. You watch as he glances at the person to his left. He thinks the guy has a decent car, but he could use some help on the rims. You watch as he gives a wicked half grin to the driver of the other car, and then he waits for the light to change colors. It is obvious he can't wait until he can speed out in front of the car next to him. You watch as he dreams of the fact this his Lorenzo wheels will look great when he presses the gas.
You take notice that the guy in the car next to him has picked up on his attitude, and it seems that he has pre-thought this go-getting guy to his right. He knows that his tires look like a half price work next to this other guy. You understand that he is also aware of the fact that he will watch this man's car zap off into the street ahead of him.
You watch as he recognizes that his tires are indeed dull. The chrome is in great need of buffing, and it does not make for a very desirable appeal. For a moment he envisions how it would be to have those well known tires on his car.
Both guys are forced back into reality when the light switches from red. It happens just like they imagined. Within seconds the guy was gone, leaving nothing behind but dust, and the guy with the needy tires was erased from his mind, but the tires were not. He began to remember the different rims like glossy chrome or forged black ones. These styles are very individually unique, and stand alone.
It is the truth that these tires are classic. They have been an aide to men for numerous years. It is a shame to think that their business could be taken lightly. These unique creations demand acknowledgment.
Then a different thought runs across his mind. The importance of these tires has absolutely nothing to do with how they look. Just because they are fancy doesn't make or break them. It does not matter how incredibly awesome they appear. The appearance is the least important aspect. It is in this moment he realizes that his previous behavior did not give importance where importance was due.
The absolutely number one important thing is that these wheels keep the car on the road moving and safe. It is a necessity for the people who trust them, for them to work properly so the driver is not disappointed. The first priority is to be safe. To be safe becomes the theme on which one might brag. With this in mind the right potential for these tires can be recognized.
So, this time you watch as he approaches another traffic light. You see that his response is different. He no longer looks to the guy next to him in disdain. Instead he begins to notice the line of cars around him. It finally becomes apparent to him that there are a number of people who have Lorenzo wheels on their cars. That only means one thing and that thing is that these wheels have done a lot to keep such a large clientele happy. Their best wheel was definitely first and it shows over and over.
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